{"id":59998,"date":"2024-11-15T14:04:53","date_gmt":"2024-11-15T14:04:53","guid":{"rendered":"https:\/\/tvbrazilusa.com\/2024\/11\/15\/ben-jerrys-acusa-unilever-de-tentar-amordacar-sua-posicao-em-gaza\/"},"modified":"2024-11-15T14:06:05","modified_gmt":"2024-11-15T14:06:05","slug":"ben-jerrys-acusa-unilever-de-tentar-amordacar-sua-posicao-em-gaza","status":"publish","type":"post","link":"https:\/\/tvbrazilusa.com\/pt\/2024\/11\/15\/ben-jerrys-acusa-unilever-de-tentar-amordacar-sua-posicao-em-gaza\/","title":{"rendered":"Ben &#038; Jerry&#8217;s acusa Unilever de tentar amorda\u00e7ar sua posi\u00e7\u00e3o em Gaza"},"content":{"rendered":"<p> <script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-8864793242727901\"\r\n     crossorigin=\"anonymous\"><\/script><br \/>\n<\/p>\n<div id=\"\">\n<header class=\"m-article-header m-article-header--standard\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span id=\"article-header-primary-term\"><br \/>\n\t\t\t\t\t\t\t\t<a class=\"a-term a-term--primary\" href=\"https:\/\/www.boston.com\/tag\/business\/\"><\/p>\n<p>\t\t\t\t\t\t\t\tNeg\u00f3cios\t\t\t\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t\t\t<\/span><\/p>\n<h2 class=\"m-article-header__sub-headline\">As tens\u00f5es aumentaram entre as duas empresas depois que a Ben &#038; Jerry&#8217;s declarou em 2021 que interromperia as vendas na Cisjord\u00e2nia ocupada por Israel, dizendo que isso era \u201cinconsistente com os nossos valores\u201d.<\/h2>\n<figure class=\"a-photo m-article-header__photo\"><figcaption class=\"a-photo__caption\">\n<p>\tPints \u200b\u200bde sorvete Ben &#038; Jerry&#8217;s s\u00e3o vistos em uma prateleira.<em> Michael M. Santiago\/Getty Images<\/em>\t<\/figcaption><\/figure>\n<div class=\"m-article-header__meta\">\n<div class=\"m-article-header__byline\">\n<p class=\"m-article-header__author\">\n<p>\t\t\t\t\t\t\t\tPor Liz Alderman, servi\u00e7o do New York Times\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<time class=\"m-article-header__date\"><\/p>\n<p>\t\t\t\t\t\t\t\t\t15 de novembro de 2024 | 9h04\t\t\t\t\t\t\t\t<\/time><\/p><\/div>\n<\/p><\/div>\n<\/header>\n<p>A Ben &#038; Jerry&#8217;s processou na quarta-feira sua empresa-m\u00e3e, a Unilever, acusando a gigante de bens de consumo de censura e amea\u00e7as pelas tentativas da fabricante de sorvetes de expressar apoio aos refugiados palestinos. A medida agrava um conflito de longa data entre os dois, que eclodiu desde o in\u00edcio da guerra na Faixa de Gaza.<\/p>\n<p>O processo alega que a Unilever tentou recentemente desmantelar o conselho independente da Ben &#038; Jerry&#8217;s e procurou amorda\u00e7\u00e1-lo para evitar que a empresa pedisse um cessar-fogo e uma passagem segura para os refugiados, apoiasse estudantes norte-americanos que protestavam contra as mortes de civis em Gaza e incitasse uma fim da ajuda militar dos EUA a Israel.<\/p>\n<p>\u201cA Unilever silenciou cada um desses esfor\u00e7os\u201d, disse a Ben &#038; Jerry&#8217;s no processo. A empresa, com sede em South Burlington, Vermont, n\u00e3o respondeu imediatamente a um pedido de coment\u00e1rio.<\/p>\n<p>A Unilever disse que se defenderia fortemente contra as acusa\u00e7\u00f5es. \u201cRejeitamos as reivindica\u00e7\u00f5es feitas pelo conselho de miss\u00e3o social da B&#038;J\u201d, afirmou num comunicado.<\/p>\n<p>A Unilever \u00e9 uma das v\u00e1rias multinacionais globais que t\u00eam lutado para descobrir como conduzir os neg\u00f3cios em meio a uma das quest\u00f5es mais preocupantes do mundo. O conglomerado brit\u00e2nico comprou a Ben &#038; Jerry&#8217;s em 2000 e det\u00e9m dois dos 11 assentos no que se sup\u00f5e ser um conselho independente.<\/p>\n<p>Nos termos do acordo de aquisi\u00e7\u00e3o, a Unilever concordou em deixar o conselho independente da Ben &#038; Jerry&#8217;s continuar a supervisionar a marca e a sua imagem. Isso incluiu a consagra\u00e7\u00e3o de \u201cprote\u00e7\u00f5es\u201d em torno do ativismo social da empresa.<\/p>\n<p>O acordo incomum deveria dar aos fundadores o controle cont\u00ednuo, apesar da venda de sua empresa. Em vez disso, disse a Ben &#038; Jerry&#8217;s no processo, est\u00e1 agora a tentar \u201csalvaguardar a empresa dos repetidos exageros da Unilever\u201d.<\/p>\n<p>As tens\u00f5es aumentaram entre as duas empresas depois que a Ben &#038; Jerry&#8217;s declarou em 2021 que interromperia as vendas na Cisjord\u00e2nia ocupada por Israel, dizendo que isso era \u201cinconsistente com os nossos valores\u201d.<\/p>\n<p>O ativismo desencadeou uma tempestade em Israel. Os gigantescos fundos de pens\u00f5es dos EUA alienaram a\u00e7\u00f5es da Unilever ap\u00f3s a retirada da Ben &#038; Jerry&#8217;s, e os acionistas da Unilever processaram.<\/p>\n<p>Este ano, a Unilever anunciou que iria desmembrar a Ben &#038; Jerry&#8217;s no final de 2025 como parte de um amplo plano de redu\u00e7\u00e3o de custos.<\/p>\n<p>Este artigo apareceu originalmente em <a href=\"https:\/\/www.nytimes.com\/2024\/11\/14\/business\/ben-and-jerrys-unilever-lawsuit-israel-gaza.html\">O jornal New York Times<\/a>.<\/p>\n<\/p><\/div>\n<p><script>\n\t\tvar consent=\"grant\";\n\t\t\/* The above code is parsing the JSON data from the local storage and storing it in a variable. *\/\n\t\t\t\t\tconst onetrustStorageConsent = JSON.parse(localStorage.getItem( 'consent_one_trust_bdc' ) );\n\t\t\tif ( ( onetrustStorageConsent !== null ) ) \n\t\t\t\t\/* Checking to see if the user has consented to the use of cookies.\n\t\t\t\t* If they have not, it is deleting the cookie.\n\t\t\t\t* This will comment for now, until further notice.\n\t\t\t\t*\/\n\t\t\t\t\/\/if ( onetrustStorageConsent.C0002 === false ) \n\t\t\t\t\/\/\tdocument.cookie=\"_fbp=;expires=Thu, 01 Jan 2010 00:00:00 UTC; path=\/; domain=.boston.com\";\n\t\t\t\t\/\/\n\t\t\t\t\/* Checking if the user has given consent for the cookie C0002.\n\t\t\t\t* If the user has given consent, the variable consent will be set to 'grant'.\n\t\t\t\t* If the user has not given consent,the variable consent will be set to 'revoke'.\n\t\t\t\t* Documentation https:\/\/developers.facebook.com\/docs\/meta-pixel\/implementation\/gdpr\n\t\t\t\t*\/\n\t\t\t\tif ( onetrustStorageConsent.C0002 !== true ) \n\t\t\t\t\tconsent=\"revoke\";\n\t\t\t\t!function(f,b,e,v,n,t,s)\n\t\tif(f.fbq)return;n=f.fbq=function()n.callMethod?\n\t\tn.callMethod.apply(n,arguments):n.queue.push(arguments);\n\t\tif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n\t\tn.queue=[];t=b.createElement(e);t.async=!0;\n\t\tt.src=v;s=b.getElementsByTagName(e)[0];\n\t\ts.parentNode.insertBefore(t,s)(window, document,'script',\n\t\t'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n\t\tfbq('consent', consent);\n\t\tfbq('init', '989222871864976');\n\t\tfbq('track', 'PageView');\n\t<\/script><script type=\"module\">\n\t\tvar consent=\"grant\";\n\t\t\/* The above code is parsing the JSON data from the local storage and storing it in a variable. *\/\n\t\t\tconst onetrustStorageConsent = JSON.parse(localStorage.getItem( 'consent_one_trust_bdc' ) );\n\t\t\t\/* Checking to see if the user has consented to the use of cookies.\n\t\t\t* If they have not, it is deleting the cookie.\n\t\t\t* This will comment for now, until further notice.\n\t\t\t*\/\n\t\t\t\/\/if ( onetrustStorageConsent.C0002 === false ) \n\t\t\t\/\/\tdocument.cookie=\"_fbp=;expires=Thu, 01 Jan 2010 00:00:00 UTC; path=\/; domain=.boston.com\";\n\t\t\t\/\/\n\t\t\t\/* Checking if the user has given consent for the cookie C0002.\n\t\t\t* If the user has given consent, the variable consent will be set to 'grant'.\n\t\t\t* If the user has not given consent,the variable consent will be set to 'revoke'.\n\t\t\t* Documentation https:\/\/developers.facebook.com\/docs\/meta-pixel\/implementation\/gdpr\n\t\t\t*\/\n\t\t\tif ( ( onetrustStorageConsent !== null ) && (onetrustStorageConsent.C0002 !== true ) ) \n\t\t\t\tconsent=\"revoke\";\n\t\t\t\t!function(f,b,e,v,n,t,s)if(f.fbq)return;n=f.fbq=function()\n\t\tn.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)\n\t\t;if(!f._fbq)f._fbq=n;\n\t\tn.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;\n\t\tt.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)(window,\n\t\tdocument,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n\t\tfbq('consent', consent);\n\t\tfbq('init', '813236348753005');\n\t\tfbq('track', \"PageView\");\n\t<\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.boston.com\/news\/business\/2024\/11\/15\/ben-jerrys-accuses-unilever-muzzle-gaza-stance\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Neg\u00f3cios As tens\u00f5es aumentaram entre as duas empresas depois que a Ben &#038; Jerry&#8217;s declarou em 2021 que interromperia as vendas na Cisjord\u00e2nia ocupada por Israel, dizendo que isso era&hellip;<\/p>","protected":false},"author":1,"featured_media":59999,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-59998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/tvbrazilusa.com\/pt\/wp-json\/wp\/v2\/posts\/59998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvbrazilusa.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvbrazilusa.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvbrazilusa.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tvbrazilusa.com\/pt\/wp-json\/wp\/v2\/comments?post=59998"}],"version-history":[{"count":1,"href":"https:\/\/tvbrazilusa.com\/pt\/wp-json\/wp\/v2\/posts\/59998\/revisions"}],"predecessor-version":[{"id":60000,"href":"https:\/\/tvbrazilusa.com\/pt\/wp-json\/wp\/v2\/posts\/59998\/revisions\/60000"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tvbrazilusa.com\/pt\/wp-json\/wp\/v2\/media\/59999"}],"wp:attachment":[{"href":"https:\/\/tvbrazilusa.com\/pt\/wp-json\/wp\/v2\/media?parent=59998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvbrazilusa.com\/pt\/wp-json\/wp\/v2\/categories?post=59998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvbrazilusa.com\/pt\/wp-json\/wp\/v2\/tags?post=59998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}